- HRDF Registered Professional Trainer
Jaffri is a Senior Public Relations Consultant and Managing Director of World Communications for the past 25 years. He provides PR counseling and communication consultancy and training for Consumer Healthcare, FMCG, Pharmaceutical, Financial, Energy and Government organizations.
Jaffri is currently the Vice-President and a Fellow at IPRM (Institute Public Relations Malaysia), a Fellow of APRN (ASEAN Public Relations Network), and a member of IMM (Institute of Marketing Malaysia). Jaffri is also the Asia-Pacific Council Member for Global Alliance (GA).
Previous participants of Jaffri’s PR & Communications Training include the Chief Secretary to the Government and Secretary-Generals of Ministries, Executives and Managers of various organisations including Federation of Investment Managers Malaysia (FIMM), Zurich Insurance Senior Management, University Malaya, Al-Rajhi Bank, Maybank, Permodalan Nasional Berhad (PNB) and Telekom Malaysia Senior Management Team.
Jaffri had previously won the Best PR Consultant Award at the First Global Muslim Public Relations Excellence Award. His PR engagements and talks are not just with MNCs, GLCs, and Government Agencies in Malaysia but also with ASEAN and International engagements.
Jaffri was Malaysia’s sole representative to the World PR Forum 2018 in Oslo. He was the Conference Director of the Kuala Lumpur International Conference [KLIP2020 and KLIP2021].