PUBLIC RELATIONS / CORPORATE COMMUNICATIONS
- Introduction to PR and Issues Communication
- PR & Corporate Comm. in Malaysia
- PR & Corporate Comm. Through Time
- The role and practice of public relations in public and private sector organisations.
- PR Models and Theories
- Relations and Strategy
- A Global Framework for the Public Relations & Communication Management Profession
- Role Play and Practical Session
PASSION IN PR & TODAY'S PR PRACTICE
- The PR person in the organisation, in the community and in the world.
- The role and practice of public relations in public sector organisations especially
- Understanding the different role of PR in BNM including current policy, initiatives and implementation
- Corporate and Communication Technicalities in Public Relations
- Structure and ownership of contemporary media industries
SHORT, SHARP & EFFECTIVE
- Introduction to PR and PR Theories
- Corporate and Communication Technicalities in Public Relations
- PR Strategies and Tactics (Case Studies)
- Introduction to Media Relations (Press Kit Preparation)
- Crisis Communication & Crisis Management
- Understanding Your Ally and Foe in a Crisis
- Risk Communication
- Understanding and Using Social Media for Effectively
- Creativity in Communication
- Budgeting for a PR campaign & Quizzes
- Effective Presentation Skill & Games
- Issue Management and PR Role-play
CORPORATE COMMUNICATIONS & COMMUNICATION STRATEGY
- The role of strategic communications in profit organization
- Internal communication and the management of change
- Corporate Image, Identity & Reputation management
- Corporate Social Responsibility
- Intrapersonal, interpersonal, group, organizational and mass communication.
- Strategic process and planning of corporate communication programmes and campaigns
- Creativity in Communications
- Use of Big Data in PR
- Online statistics
- Media analysis tracks
THE PR BUSINESS
- How businesses use PR as a leverage
- Challenges to managing different media and content sectors including broadcasting, online and audio/visual production and distribution, and newspaper and periodical publishing
- Sustaining positive and effective working relationships with the print and electronic media
- Understanding the media mindset – media priorities and mechanisms
- Do’s and Don’ts in dealing with the media on and off the job
- Handling media invites - Managing Press Conferences and Interviews
- Making PR work effectively
- PR For Government Doing Well, Doing Good
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