Public Relations

PUBLIC RELATIONS / CORPORATE COMMUNICATIONS

  • Introduction to PR and Issues Communication
  • PR & Corporate Comm. in Malaysia
  • PR & Corporate Comm. Through Time
  • The role and practice of public relations in public and private sector organisations.
  • PR Models and Theories
  • Relations and Strategy
  • A Global Framework for the Public Relations & Communication Management Profession
  • Role Play and Practical Session
pr course

PASSION IN PR & TODAY'S PR PRACTICE

SHORT, SHARP & EFFECTIVE

  • Introduction to PR and PR Theories
  • Corporate and Communication Technicalities in Public Relations
  • PR Strategies and Tactics (Case Studies)
  • Introduction to Media Relations (Press Kit Preparation)
  • Crisis Communication & Crisis Management
  • Understanding Your Ally and Foe in a Crisis
  • Risk Communication
  • Understanding and Using Social Media for Effectively
  • Creativity in Communication
  • Budgeting for a PR campaign & Quizzes
  • Effective Presentation Skill & Games
  • Issue Management and PR Role-play
pr course

CORPORATE COMMUNICATIONS & COMMUNICATION STRATEGY

  • The role of strategic communications in profit organization
  • Internal communication and the management of change
  • Corporate Image, Identity & Reputation management
  • Corporate Social Responsibility
  • Intrapersonal, interpersonal, group, organizational and mass communication.
  • Strategic process and planning of corporate communication programmes and campaigns
  • Creativity in Communications
  • Use of Big Data in PR
  • Online statistics
  • Media analysis tracks
THE PR BUSINESS

What are you doing in 2021 to maximize your PR?