UNDERSTANDING The Media Mindset
PREPARING You, The VIP:
Media Interview SKILLS
Handling Nerves And Managing Perceptions
Crisis Management And Handling ‘Ambush’ Questions
Preparing To Face The Media
FACING THE MEDIA
Platinum Awareness
Media Interviews Anyone?
Your Winning Look & Feel
THE MEDIA BUSINESS
- New and Traditional Media Channels
- Challenges to managing different media and content sectors
- Sustaining positive and effective working relationships
- Introduction to Media Relations
- Handling media invites
MEDIA LANDSCAPE
- Today’s Malaysia Media Landscape
- Industry 4.0 – Transformation for Media Landscape
- Social Media and Public Engagement
- Staying Ahead of The Game
- Digital Transformation Strategy in PR Industry
- Overcoming Bad Publicity Through Social Media
- The Power of Third-Party
- Impactful Communication Campaign with Effective Media Engagement